We have finally released information on the branding of Packt Enterprise and Packt Open Source. Have a look at the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide.
I’m sure the question which many of you are asking is ‘what about the Open Source Projects?’ That’s an excellent question. As many of you may know, since Packt formed in 2004, we have ensured that we give back to the Open Source projects. For each book sold that is written on an Open Source project, we pay a royalty directly to that project.
As you will have seen in previous posts here, we’re creating a Packt Open Source brand. I’m the Publisher for our Open Source books, and this is a great chance for me to tell you all about it.
The decision to split Packt into two different brands might not sound the most conventional marketing strategy. However it’s something that we have given a lot of thought to, and is coming at the right time for us as a publisher and for yourselves as readers.