You have probably noticed some pretty hefty discounts on books on Packt's website recently, being offered in celebration of the brand launch. 20% is being offered off the price of all hard copy books, and 30% off the price of all eBooks.
As you’ve already seen in this blog, a key reason for the launch of these brands is to boost our ability to specialize, and this is pertinent not only to our books, but also to our interactions with customers and readers.
The big day has finally arrived. Packt Open Source and Packt Enterprise have launched, along with the release of two newly branded books, Microsoft Silverlight 4 Data and Services Cookbook and Moodle 1.9 Theme Design: Beginner's Guide.
We have finally released information on the branding of Packt Enterprise and Packt Open Source. Have a look at the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide.
Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?
“Voluminous documentation is part of the problem, not part of the solution.” – Tom DeMarco
The decision to split Packt into two different brands might not sound the most conventional marketing strategy. However it’s something that we have given a lot of thought to, and is coming at the right time for us as a publisher and for yourselves as readers.