Packt Blog - Brand launch


by Mark Nichols | Thursday, July 1, 2010

As Packt's range of books grows, more titles begin to relate to each other, and people may want to order more than one book. As such, a new range of discounts have been launched, with 18% being offered off the price of purchases of two to four books, and a 20% discount being applied to orders of five to ten books.

by Julian Copes | Tuesday, May 4, 2010

You have probably noticed some pretty hefty discounts on books on Packt's website recently, being offered in celebration of the brand launch. 20% is being offered off the price of all hard copy books, and 30% off the price of all eBooks.

by Mark Nichols | Thursday, April 29, 2010

As you’ve already seen in this blog, a key reason for the launch of these brands is to boost our ability to specialize, and this is pertinent not only to our books, but also to our interactions with customers and readers.

by Mark Nichols | Monday, April 26, 2010

The big day has finally arrived. Packt Open Source and Packt Enterprise have launched, along with the release of two newly branded books, Microsoft Silverlight 4 Data and Services Cookbook and Moodle 1.9 Theme Design: Beginner's Guide.

by David Barnes | Thursday, April 22, 2010

With Open Source and Enterprise taken care of, this leaves behind a bunch of Packt’s most interesting titles: the misfits, the outliers, and the breakout Packt titles of the future. We know that there are plenty of places for Packt to make its presence felt in Open Source and Enterprise. But where else? There’s a big world out there. A world of opportunity. A world that needs Packt books.

by Mark Nichols | Tuesday, April 20, 2010

We have finally released information on the branding of Packt Enterprise and Packt Open Source. Have a look at the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide.

by Mark Nichols | Monday, April 19, 2010

Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?

by James Lumsden | Friday, April 16, 2010

Voluminous documentation is part of the problem, not part of the solution.” – Tom DeMarco

by Julian Copes | Tuesday, April 13, 2010

I’m sure the question which many of you are asking is ‘what about the Open Source Projects?’ That’s an excellent question. As many of you may know, since Packt formed in 2004, we have ensured that we give back to the Open Source projects. For each book sold that is written on an Open Source project, we pay a royalty directly to that project.

by Douglas Paterson | Tuesday, April 13, 2010

As you will have seen in previous posts here, we’re creating a Packt Open Source brand. I’m the Publisher for our Open Source books, and this is a great chance for me to tell you all about it.

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