Bill Aronson is a business coach with Shirlaws (http://www.shirlaws.com.au) and the founder of the Enterprise Designer Institute http://www.enterprisedesigner.com. Bill has written many books on business modeling. He loves to mentor, facilitate, teach, and coach businesses to transform them. Bill has written extensively on transformation at http://www.turningupforlife.com. He has worked in many countries and industries and has a wealth of experience built up over 35 years.