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Business Model
An innovative marketing model that does not rely on being stocked in bookstores The computer book market has been saturated by superficial books on generic technologies, because economics have prevented authors from taking a more focused approach. Customers want you to focus on their specific needs, and they are willing to seek out and pay good prices for genuinely useful books. This new business model is much more profitable for you as an author and for us as a publisher, at lower unit sales also, than the old generalist retail model. This makes bringing a book to market for niche audiences profitable too. Our low-cost, print-on-demand, direct-marketing model means that we can make a good profit and thus pay a good royalty with books that would not be profitable for many other publishers. Also Print On Demand means your books can be updated at any time and hence do not become obsolete - one of the worst threats in the computer book industry. |
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