WordPress for Business Bloggers Table of Contents

Table of Contents

• Preface

• Chapter 1: A Blog Less Ordinary—What Makes a Great Blog?
• You Can Stand Out from the Crowd
• Where Do You Fit In?
• Not All Business Blogs Are the Same
• Increasing Sales
• Adding Value
• A Dialog with Your Customers
• Raising Awareness
• Showing Expertise
• Customer Service
• Public Relations
• Driving Traffic
• Add Some Personality
• Categorizing Business Blogs
• Product Blogs
• Corporate or Company Blogs
• News Blogs
• Expert Blogs
• The WordPress Arsenal
• Good Design
• Maximizing Usability
• Promoting Your Blog
• Analyzing the Statistics
• Managing Content
• Monetizing Your Blog
• Measuring Success
• Google PageRank
• Alexa Ranking
• Summary

• Chapter 2: Introducing Our Case Study—ChilliGuru
• ChilliGuru—The Man Behind the Blog
• Before and After
• Goals and Planning
• Business Situation
• Strategic Goals
• The Blog Plan
• Tactical Goals
• Implementation
• An Overview of the ChilliGuru Makeover
• Design
• Content
• Promotion and Analysis
• Generating Revenue
• Enabling Growth
• Summary

• Chapter 3: Designing Your Blog
• Blog Design Principles
• Layout
• Color
• Web Color Theory
• Typography
• Usability and Accessibility
• Implementing Your Blog Design
• A Brief Introduction to CSS
• The Early Days of the Web
• Content and Style
• Looking at the Code
• The Style Sheet
• Applying the Style Sheet
• Tweaking the Styles
• Setting Up a Local Development Environment
• Installing XAMPP
• Setting the 'root' Password for MySQL
• Installing WordPress Locally
• Case Study—ChilliGuru Design
• The Style Sheet Header
• The Page Layout
• Colors and Fonts
• The Header
• The Menu
• The Main Content Area
• The Sidebars
• The Footer
• Summary

• Chapter 4: Images and Videos
• Image Theory Basics
• Dimensions
• Resolution
• File Size
• Optimization
• Installing 'The GIMP'
• Images in WordPress Posts
• Thumbnail Creation
• Thumbnail Size
• Attachment Size
• Styling Images
• Setting Up an Image Gallery
• NextGEN Gallery
• Creating an Image Gallery Page
• Using Video
• EasyTube
• Adding a Favicon
• Summary

• Chapter 5: Content Is King
• Blog Writing Tips
• Killer Headlines
• Length of Posts
• Post Frequency
• Links to Other Blogs
• Establishing Your Tone and Voice
• The Structure of a Post
• End with a Question
• A Quick Check List
• Categories and Tags
• The Difference between Categories and Tags
• Using Categories
• Using Tags
• Applying Tags and Categories to ChilliGuru
• The 'About' Page
• About You
• About Your Blog
• Anything to Declare
• The ChilliGuru 'About' Page
• Other Static Content
• Backing Up
• Backing up wp-content
• Backing up the Database Using phpMyAdmin
• Restoring the Database from a Backup File
• Summary

• Chapter 6: Search Engine Optimization
• The Principles of SEO
• How Search Engines Find Stuff
• Keywords
• Choosing Your Keywords
• Using Your Keywords
• Permalinks
• Installing Dean's Permalink Migration Plugin
• Title Tags
• Sitemaps
• Adding a Google Sitemap
• Inbound Links
• Robots.txt Optimization
• Using Excerpts on the Home Page
• Search Engine Submissions
• The Big Four
• DMOZ.org
• Minor Search Engines and Directories
• SEO Software and Tools
• Web CEO
• Google Webmaster Tools
• Firefox SEO Extensions
• Seeing Results
• Summary

• Chapter 7: Supercharged Promotion
• Syndication
• WordPress Feeds
• Excerpts or Full Posts
• FeedBurner
• Setting Up FeedBurner
• Using FeedBurner
• Web Slices for Internet Explorer 8
• Creating a Web Slice
• Blog Indexes and Search Engines
• Ping-O-Matic
• FeedBurner's Pingshot
• Technorati
• Minor Blog Indexes
• Using Social Networks
• Using Twitter
• Setting Up Twitter in WordPress
• Social Bookmarking
• Adding the Links
• Bookmarking Tips
• Summary

• Chapter 8: Connecting with the Blogosphere
• Defining the Blogosphere
• Why it's so Important to be Connected
• How to Engage with the Blogosphere
• The Blogroll
• Managing Your Blogroll
• Adding Categories and Links
• Feeding Off the Blogosphere
• The Importance of Comments
• Fishing for Comments
• Managing the Conversation
• Moderation
• Dealing with Negative Comments
• Trackbacks
• Comment and Trackback Spam
• Installing a Contact Form
• Using cforms II to Build a Contact Form
• Styling the Contact Form
• Preventing Contact Form Spam
• Summary

• Chapter 9: Analyzing Your Blog Stats
• Key Performance Indicators
• Traffic
• Hits
• Unique Visitors
• Visits
• Page Views
• Subscribers
• RSS Subscriptions
• Email Subscriptions
• Comments and Feedback
• Search Engine Results
• Inbound Links
• Web Analytics Tools
• WordPress.com Stats
• Google Analytics
• Using Google Analytics
• The Dashboard
• Visitors
• Traffic Sources
• Content
• Not an Exact Science
• FeedBurner Stats
• Subscribers
• Live Hits
• Item Use
• Uncommon Uses
• Alexa Rankings
• Summary

• Chapter 10: Monetizing Your Blog
• Google AdSense
• Getting Started with AdSense
• Creating AdSense Ad Units
• Using AdSense in WordPress
• Affiliate Programs
• Amazon Associates
• Creating an Amazon Associates Widget
• Using Your Amazon Widget in WordPress
• Affiliate Networks
• Direct Ad Sales
• Banner Sizes
• Where to Place Banner Ads
• How Much to Charge
• Your Media Pack and Rate Card
• Rotating Banner Ads
• Rotating Amazon Banners
• Paid Reviews
• Case Study Review
• Summary

• Chapter 11: Managing Growth
• Keeping Up with the Workload
• Going Mobile
• Managing Increased Traffic
• Installing WP Super Cache
• Uninstalling WP Super Cache
• Outgrowing Your Web Host
• Moving WordPress to a New Server
• Bringing In Other Writers
• How to Find Guest Writers
• Introducing WordPress MU
• Installing WordPress MU
• Switching ON mod_rewrite
• Creating the Database
• Setting up a Test Domain and Subdomains
• Installing the WordPress MU Script
• WordPress MU Basics
• Developing a Blog Network
• Summary

• Index