Michael Whitehead says...

The Packt exposure and promotion of the book have helped to significantly raise my profile in my chosen field.

"Now that I have had some time to look back on the whole experience of producing a book jointly with the Packt team of professional editors, my impressions are:

• That is was a positive experience – working with people who have done it all before
• That their help got me to the finish line, and with a much better product than if I had tried to just write it all by myself
• That the layout of the book, font usage, and editing for language and technical terms as well as style (all work done by the Packt team), came together to produce a book that was better than perhaps I ever thought I could produce. That's because it really is a team product – the Packt safety net of experience is with the author all the way.
• That producing a book in the CRM field has certainly helped establish my credentials as a CRM expert, in a way that almost nothing else can

• That the Packt exposure and promotion of the book have helped to significantly raise my profile in my chosen field."