Magento: Beginner's Guide Table of Contents

Table of Contents

• Preface

• Chapter 1: Introduction
• The scope of this book
• Beyond this book
• Time for action: Tour the demo store
• Summary

• Chapter 2: Installation
• System requirements
• A list of requirements
• Determining which PHP version and extensions your web server has
• Do you have Apache's mod_rewrite and SSL?
• mod_rewrite makes user-friendly URLs
• Do you need SSL?
• Installing Magento
• Time for action: Downloading Magento
• Time for action: Uploading Magento to your web host
• Setting rights (permissions) for some of Magento's directories and files
• About owners and groups
• About rights
• Using numbers (octals) to state permissions
• Time for action: Setting the rights
• Time for action : Creating a database and database user
• Time for action: Pointing your browser to the
• Magento directory and stepping through the installation wizard

• Check
• Summary

• Chapter 3: Categories and Attributes
• Categories, Products, and Attributes
• Is it a Category or an Attribute?
• Examples
• Categories
• Categories and the Navigation Menu
• Making best use of Categories
• Attributes
• System versus Simple Attributes
• Attribute Sets
• Three types of Products
• Simple Product
• Configurable Product
• Grouped Product
• Putting it together
• Time for action: Creating Categories
• Time for action: Creating Attributes
• What's next?
• Time for action: Creating Attribute Sets
• Summary

• Chapter 4: Taxes
• Anatomy of a Tax Rule
• Customer Tax Class
• Product Tax Class
• Tax Rate
• Priority
• Sort Order
• Why create Tax Rules now?
• Creating a Tax Rule
• Time for action: Creating a Customer Tax Class
• Time for action: Creating a Product Tax Class
• Creating Tax Rates
• Time for action: Creating a Tax Rate in Magento
• Time for action: Exporting and importing Tax Rates
• Time for action: Creating a Tax Rule
• Summary

• Chapter 5: Adding Simple Products
• Part 1: Adding the Product and assigning an Attribute Set
• Time for action: Creating the Product and selecting an Attribute Set
• Part 2: The General tab
• Time for action: Filling the fields on the General tab
• Part 3: The Prices tab
• Time for action: Entering pricing for the Product
• Part 4: The Meta Information tab
• Time for action: Entering Meta information
• Part 5: The Images tab
• Time for action: Uploading images
• Part 6: The Inventory tab
• Time for action: Setting the global and Product inventory options
• Part 7: The Categories tab
• Time for action: Selecting Categories
• Covered elsewhere: Promotions
• Summing up
• Summary

• Chapter 6: Minimum Customization of Your Store's Appearance
• Our store so far
• The default Category page
• The Layered Navigation Menu
• Blocks: My Cart, Compare Products, and Recently Viewed Products
• Callouts
• Newsletter
• Community Poll
• Welcome message
• Store name
• The default front page
• The default About Us and Customer Service pages
• The Site Map, Search Terms, Advanced Search, and Contact Us links
• Customize the Layered Navigation Menu
• Customize the Callouts
• Time for action: Replacing the default graphic for a callout
• Replacing the default alt text for a callout
• Time for action: Replacing the alt text for the right callout
• Time for action: Replacing the alt text and the link for the left callout
• Turning off the cache and testing the page
• Time for action: Turning the page cache off
• Disabling the Newsletter or Poll
• Time for action: Disabling the Newsletter or Poll
• Customize the welcome message
• The HTML Head section
• The Header section
• The Footer section

• Using new themes
• Time for action: Installing a theme

• Changing your store's name
• Time for action: Change your store's name

• Summary

• Chapter 7: Beyond Simple Products
• Related Products
• Time for action: Adding related Product(s) to a Product
• Grouped Products
• Creating a Grouped Product
• Time for action: Creating a Blank Grouped Product
• Time for action: Completing the General tab
• Time for action: Completing the Meta Information tab
• Time for action: Uploading images
• Time for action: Completing the Inventory tab
• Time for action: Assigning a Category
• Time for action: Selecting Associated Products
• Configurable Products
• Creating a Configurable Product
• Time for action: Designating some Attributes as configurable
• Time for action: Creating the first Simple Product that will be associated to the Configurable Product
• Time for action: Duplicating the first Simple Product and creating other Products
• Time for action: Creating a blank Configurable Product
• Time for action: Associating the Simple Products to the Configurable Product
• Tiered pricing
• Giving discounts for minimum quantities to all customers
• Looking ahead: Giving discounts to specified customer groups
• Summary

• Chapter 8: Customer Relationships
• Configuring store email addresses
• Time for action: Entering email addresses for your store
• Configuring Contact Us
• Time for action: Configuring the Contact Us form
• Managing customers
• Advantages of having customer accounts
• Advantages for the customer
• Advantages for the administrator
• Time for action: Configuring customer account options
• Summary

• Chapter 9: Accepting Payment
• Checkout and Sales configuration
• The Sales Tax page
• The Checkout page
• Time for action: Configuring Checkout options
• The Sales configuration page
• Time for action: Setting the Sales configuration
• The General configuration page
• Currency Setup page
• Time for action: Configuring Magento for your location and currency
• An overview of the online payment process for credit cards
• Shopping Cart
• Payment Gateway
• Merchant Account and business Bank Account
• Where do PayPal, Authorize.net, and Payflow fit in?
• Payflow Pro is a Payment Gateway
• PayPal and Authorize.net are Gateways plus Merchant Accounts
• Which option is the best for credit card processing?
• Payment methods in detail
• Saved CC
• Zero Subtotal Checkout
• Check/Money Order
• Purchase Order
• Authorize.net
• Payflow Pro
• PayPal Express Checkout
• PayPal Website Payments Standard
• PayPal Website Payments Pro—Direct Payments
• PayPal Website Payments Pro (Payflow Edition)—Express and Direct
• Google Checkout
• Advantages and disadvantages of Google Checkout
• Configuring a payment method
• Summary

• Chapter 10: Configure Shipping
• Decisions you must make
• Will you allow multiple addresses?
• What shipping methods will you offer?
• Flat Rate shipping
• Table Rate method
• UPS, USPS, FedEx, and DHL
• Offering multiple shipping methods
• Where can the buyer send the items to?
• Will you charge a handling fee?
• Do you offer free shipping for a minimum dollar amount?
• Configuration settings and issues
• Time for action: Setting the overall configuration settings that affect shipping
• Configuring Flat Rate shipping
• Configure the Table Rate
• Time for action: Creating a shipping rate table
• Configuring Free Shipping
• UPS
• USPS
• FedEx
• DHL
• Time for action: Configuring and testing the shipping rates
• Summary

• Chapter 11: Fulfilling an Order
• The lifecycle of an order
• Step 1: Customer places the order
• Step 2: You create an invoice
• Step 3: Locate the orders that need to be shipped
• Step 4: Print orders and pack them
• Step 5: Create a shipment
• Tips for managing orders
• Practicing the complete order process
• Time for action: Practice processing an order
• Summary

• Appendix A: Abbreviated Step-by-Step Directions
• Categories and Attributes
• Creating a Category
• The General Information tab
• Creating an Attribute
• The Properties tab
• Creating an Attribute Set
• Taxes
• Creating a Customer Tax Class
• Creating a Product Tax Class
• Creating a Tax Rate
• Exporting and Importing Tax Rates
• Creating a Tax Rule
• Simple Products
• Adding a Simple Product
• Part 1: Adding the Product and assigning an Attribute Set
• Part 2: The General tab
• Part 3: The Prices tab
• Part 4: Meta Information tab
• Part 5: Images tab
• Part 6: Inventory tab
• Part 7: Categories
• Customizing your store's appearance
• Page Cache
• To turn the page cache off and on
• Callouts
• Replacing the default graphic for a callout
• Replacing the default alt text for a callout
• Disabling the Newsletter or Poll
• Customizing the Welcome Message
• Customizing the HTML Head section
• The Header section
• The Footer section
• Changing your store's name
• Customizing the front page
• Advanced Products
• To add Related Products to a Product
• To create a Grouped Product
• To create a Configurable Product
• Tiered Pricing: Discounts for minimum quantities

• Customer relationships
• Configuring store email addresses
• Configuring the Contacts Function
• Configuring customer options

• Accepting payment
• Configuring shipping

• Index