Joomla! Cash Table of Contents

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Preface
Chapter 1: Welcome Warriors!
Chapter 2: Creating a Marketing Plan
Chapter 3: Generating Traffic
Chapter 4: Traffic or Log Analysis
Chapter 5: Site Layout and Optimization
Chapter 6: Generating Revenue
Chapter 7: Disaster Recovery
Chapter 8: Small Change
Index

Preface

Chapter 1: Welcome Warriors!
- Business is a War—You Must be Prepared to be a Warrior!
- Hype versus Reality—the Internet
  - What went Wrong?
  - The Way of the Warrior
- Mind Your P's
  - Product
  - Place
    - Some Advantages
    - Some Disadvantages
  - Price
  - Promotion
  - The Forgotten P—People
- Summary

Chapter 2: Creating a Marketing Plan
- Why have Marketing Plans?
- Creating a Marketing Plan
  - Elements of Your Marketing Plan
  - The Warrior's Strategic Objectives
  - Evaluate, Adapt, Improvise, and Overcome
- The Warrior's Tactics
- Objective 1—Direct Revenue Generation
  - Affiliate Marketing
  - Goods, Goods, Goods
  - Information is Power
- Objective 2—Traffic Generation
  - Keyword-Rich Copywriting
  - Search Engine Optimization (SEO)
  - Sitemap Submission
  - RSS Syndication or Really Simple Syndication
  - Free! Free! Free!
- Objective 3—Visitor and Traffic Analysis
- Objective 4—Behavior and Conversion Analysis
- Objective 5—Competitive Analysis "Know Thy Enemy"
- Objective 6—Bringing it All back Home
- Summary

Chapter 3: Generating Traffic
- What is SEO?
  - Structural Optimization
    - Items That Search Engines Look for in Your Site's Content
    - External Views of Your Site by Search Engines
  - Optimizing META Data
  - Title Optimization
  - Content Optimization
  - Keyword Research and Optimization
- Website Structure and Organization
  - Internal Linking and Navigation
  - Using a robots.txt File
  - Using Image ALT and TITLE Tags
- Promotional Optimization
  - Link Popularity
  - Link Anchors
  - Choosing Relevant Link Partners
    - Determining Link Relevancy
    - Don't Go There–Links to be Avoided at All Costs
    - Competitive Analysis
- Lock 'n' Load—Using SEO in Joomla!
  - Using Joomla's Core SEO
    - What is .htaccess?
    - Copying htaccess.txt to .htaccess
    - Are we Done Yet?
  - Installing and Configuring OpenSEF
    - Installing
    - Tip for Using OpenSEF
    - Using the Sitemap Feature
    - Configuring OpenSEF's Sitemap
    - Generating the Sitemap
    - Submitting the Sitemap
  - SEO Conclusion
- Getting Visitors to Play Tag
  - FijiWebDesign's TagBot
- Linkbaiting Techniques
  - Case Study on Linkbait—Oxfam.org.uk–"Bit Unfair"
  - Typical Linkbaiting Tactics
    - Using RSS Feeds
    - Permission Marketing
    - Affiliate Programs
- Summary

Chapter 4: Traffic or Log Analysis
- Traffic or Log Analysis is Vital Intelligence
  - Obtaining Logs
  - What Information Do the Logs Provide?
  - Getting Actionable Data
    - JoomlaStats
    - Google Analytics—Another Approach
  - Taking Action
    - What You Need to Learn
    - What You Need to Do with This Vital Intelligence Right Now
- Summary

Chapter 5: Site Layout and Optimization
- Optimizing Your Site for Ease of Use
- Menu Navigation and Content Organization
  - Simplicity
    - Pros
    - Cons
  - Complexity
    - Pros
    - Cons
  - Meeting in the Middle
- Content Navigation
  - Pros
  - Cons
- Implementation
  - The Default, Core Way

Accessibility
Measuring Usability
Color Psychology, Typefaces, and Design
- Fire and Ice, Classic and Jazzy
- What to Ask Yourself

Typefaces
- Design Considerations for Fonts

Basic Color Psychology
- Hot Colors
  - Red
  - Orange
  - Yellow
- Cool Colors
  - Green
  - Blue
  - Violet
  - White
  - Black
- Cultural Considerations

Writing Effective Copy
- Ten Tips for Effective Copywriting

Real-World Views
Instilling a Sense of Urgency
Six Tips for Instilling Urgency
Summary

Chapter 6: Generating Revenue
- Banner Advertisements
  - Pros
  - Cons
  - Where to Obtain Your Ads
    - Signing up with Banner Affiliates
    - Becoming Your Own Ad Broker
  - Lock and Load
  - Banner Strategies
  - Joomla! Banner Component
  - Direct Template Installation
  - Ready, Aim, FIRE!
    - Uploading a New Banner
  - Direct Template Inclusion
  - Evaluate, Adapt, Improvise, and Overcome
- Text-Based Contextual Ads
  - Pros
  - Cons
  - Where to Obtain Your Ads
  - Text-ad Strategies
  - Ready, Aim, FIRE!
  - Evaluate, Adapt, Improvise, and Overcome
- Product Affiliate Programs
  - Pros
  - Cons
  - Tracking and Reporting
  - Ready, Aim, FIRE!
    - Amazon
    - Amazon Product Feed Bridge
    - Using the Omakase Module
  - Direct Template Inclusion
- Using Other Product Affiliate Programs
  - Using the CJ Affiliates Module
  - Import Any Product Affiliate Code—mod_html
- Running an Affiliate Program
- iDevAffiliate
  - Types of Ads Available
- Affiliates Marketing Conclusion
- Subscriptions and Joomla!
- Configuring Account Expiration
  - Applying Unique Changes Known as Hacks
  - Managing Logins with Account Expiration
- Subscriber Access Control with JACL
  - Installing JACL
- Accepting Donations
- Donations (Tip Jars)
  - Pros
  - Cons
- Advanced PayPal Donations Module
  - Amazon PayPages Module
    - Installation
- Instant Branded Products
- E-Commerce
- Installing VirtueMart
- Configuring VirtueMart
  - Adding and Editing Products
- Choosing a Payment Method
- Optional Modules
- Summary

Chapter 7: Disaster Recovery
- Ask Yourself, "Is My Site Ready?"
  - If It Can Go Wrong, It Will
    - You Have to be Prepared
    - What is Risk Tolerance?
    - Factors to be Considered for Disaster Preparation
    - Basic Steps to Take when an Outage Occurs
  - Preparing for Battle
    - Using .htaccess to Protect Your Site
    - Permissions and Your Site
    - Passwords
    - Backup and Restore
  - Maintenance of Your Joomla! Site
  - Being Prepared is Job 1
  - Conducting a Mock Drill
  - Establishing a Communications Plan
    - Purpose of Media Contact
- Summary

Chapter 8: Small Change
- Marketing Your Joomla! skills
  - What You Offer
  - It can be Daunting—I Know!
  - The Grand Master Plan
    - How I approached It
  - Networking to Win
  - You Can Do It Too
- Finding Joomla! Work
- Offer Joomla! Templates
  - Offer Free Templates
  - Offer Commercial Templates
  - Offering Commercial Services
- Conclusion