Joomla! Cash Table of Contents

Table of Contents

• Preface

• Chapter 1: Welcome Warriors!
• Business is a War—You Must be Prepared to be a Warrior!
• Hype versus Reality—the Internet
• What went Wrong?
• The Way of the Warrior
• Mind Your P's
• Product
• Place
• Some Advantages
• Some Disadvantages
• Price
• Promotion
• The Forgotten P—People
• Summary

• Chapter 2: Creating a Marketing Plan
• Why have Marketing Plans?
• Creating a Marketing Plan
• Elements of Your Marketing Plan
• The Warrior's Strategic Objectives
• Evaluate, Adapt, Improvise, and Overcome
• The Warrior's Tactics
• Objective 1—Direct Revenue Generation
• Affiliate Marketing
• Goods, Goods, Goods
• Information is Power
• Objective 2—Traffic Generation
• Keyword-Rich Copywriting
• Search Engine Optimization (SEO)
• Sitemap Submission
• RSS Syndication or Really Simple Syndication
• Free! Free! Free!
• Objective 3—Visitor and Traffic Analysis
• Objective 4—Behavior and Conversion Analysis
• Objective 5—Competitive Analysis "Know Thy Enemy"
• Objective 6—Bringing it All back Home
• Summary

• Chapter 3: Generating Traffic
• What is SEO?
• Structural Optimization
• Items That Search Engines Look for in Your Site's Content
• External Views of Your Site by Search Engines
• Optimizing META Data
• Title Optimization
• Content Optimization
• Keyword Research and Optimization
• Website Structure and Organization
• Internal Linking and Navigation
• Using a robots.txt File
• Using Image ALT and TITLE Tags
• Promotional Optimization
• Link Popularity
• Link Anchors
• Choosing Relevant Link Partners
• Determining Link Relevancy
• Don't Go There–Links to be Avoided at All Costs
• Competitive Analysis
• Lock 'n' Load—Using SEO in Joomla!
• Using Joomla's Core SEO
• What is .htaccess?
• Copying htaccess.txt to .htaccess
• Are we Done Yet?
• Installing and Configuring OpenSEF
• Installing
• Tip for Using OpenSEF
• Using the Sitemap Feature
• Configuring OpenSEF's Sitemap
• Generating the Sitemap
• Submitting the Sitemap
• SEO Conclusion
• Getting Visitors to Play Tag
• FijiWebDesign's TagBot
• Linkbaiting Techniques
• Case Study on Linkbait—Oxfam.org.uk–"Bit Unfair"
• Typical Linkbaiting Tactics
• Using RSS Feeds
• Permission Marketing
• Affiliate Programs
• Summary

• Chapter 4: Traffic or Log Analysis
• Traffic or Log Analysis is Vital Intelligence
• Obtaining Logs
• What Information Do the Logs Provide?
• Getting Actionable Data
• JoomlaStats
• Google Analytics—Another Approach
• Taking Action
• What You Need to Learn
• What You Need to Do with This Vital Intelligence Right Now
• Summary

• Chapter 5: Site Layout and Optimization
• Optimizing Your Site for Ease of Use
• Menu Navigation and Content Organization
• Simplicity
• Pros
• Cons
• Complexity
• Pros
• Cons
• Meeting in the Middle
• Content Navigation
• Pros
• Cons
• Implementation
• The Default, Core Way

• Accessibility
• Measuring Usability
• Color Psychology, Typefaces, and Design
• Fire and Ice, Classic and Jazzy
• What to Ask Yourself

• Typefaces
• Design Considerations for Fonts

• Basic Color Psychology
• Hot Colors
• Red
• Orange
• Yellow
• Cool Colors
• Green
• Blue
• Violet
• White
• Black
• Cultural Considerations

• Writing Effective Copy
• Ten Tips for Effective Copywriting

• Real-World Views
• Instilling a Sense of Urgency
• Six Tips for Instilling Urgency
• Summary

• Chapter 6: Generating Revenue
• Banner Advertisements
• Pros
• Cons
• Where to Obtain Your Ads
• Signing up with Banner Affiliates
• Becoming Your Own Ad Broker
• Lock and Load
• Banner Strategies
• Joomla! Banner Component
• Direct Template Installation
• Ready, Aim, FIRE!
• Uploading a New Banner
• Direct Template Inclusion
• Evaluate, Adapt, Improvise, and Overcome
• Text-Based Contextual Ads
• Pros
• Cons
• Where to Obtain Your Ads
• Text-ad Strategies
• Ready, Aim, FIRE!
• Evaluate, Adapt, Improvise, and Overcome
• Product Affiliate Programs
• Pros
• Cons
• Tracking and Reporting
• Ready, Aim, FIRE!
• Amazon
• Amazon Product Feed Bridge
• Using the Omakase Module
• Direct Template Inclusion
• Using Other Product Affiliate Programs
• Using the CJ Affiliates Module
• Import Any Product Affiliate Code—mod_html
• Running an Affiliate Program
• iDevAffiliate
• Types of Ads Available
• Affiliates Marketing Conclusion
• Subscriptions and Joomla!
• Configuring Account Expiration
• Applying Unique Changes Known as Hacks
• Managing Logins with Account Expiration
• Subscriber Access Control with JACL
• Installing JACL
• Accepting Donations
• Donations (Tip Jars)
• Pros
• Cons
• Advanced PayPal Donations Module
• Amazon PayPages Module
• Installation
• Instant Branded Products
• E-Commerce
• Installing VirtueMart
• Configuring VirtueMart
• Adding and Editing Products
• Choosing a Payment Method
• Optional Modules
• Summary

• Chapter 7: Disaster Recovery
• Ask Yourself, "Is My Site Ready?"
• If It Can Go Wrong, It Will
• You Have to be Prepared
• What is Risk Tolerance?
• Factors to be Considered for Disaster Preparation
• Basic Steps to Take when an Outage Occurs
• Preparing for Battle
• Using .htaccess to Protect Your Site
• Permissions and Your Site
• Passwords
• Backup and Restore
• Maintenance of Your Joomla! Site
• Being Prepared is Job 1
• Conducting a Mock Drill
• Establishing a Communications Plan
• Purpose of Media Contact
• Summary

• Chapter 8: Small Change
• Marketing Your Joomla! skills
• What You Offer
• It can be Daunting—I Know!
• The Grand Master Plan
• How I approached It
• Networking to Win
• You Can Do It Too
• Finding Joomla! Work
• Offer Joomla! Templates
• Offer Free Templates
• Offer Commercial Templates
• Offering Commercial Services
• Conclusion

• Index