Table of Contents
Preface
Chapter 1: Introduction and Installation
Chapter 2: Getting Started with Drupal
Chapter 3: Planning Your Shop
Chapter 4: Creating Your Product Catalog
Chapter 5: Customers and Staff
Chapter 6: Branding Your Site
Chapter 7: Checkout and Taking Payments
Chapter 8: Creating a Better Selling Experience
Chapter 9: Taxes, Payment, and Shipping
Chapter 10: Securing, Deploying, and Maintaining Your Shop
Chapter 11: Invoices and CRM
Chapter 12: Marketing Your Business
Appendix A: Installing WAMP
Index
- Chapter 1: Introduction and Installation
- What is a CMS and What is Drupal?
- What is E-Commerce and What can it do for Us?
- What is Drupal e-Commerce?
- Our Site
- Installation
- Downloading Drupal
- Installing Drupal
- Configuring Drupal
- Administration Theme
- Clean URLs
- Date and Time
- Error Reporting
- File System
- Image Toolkit
- Input Formats
- Performance
- Site Information
- Site Maintenance
- The Drupal e-Commerce Module
- Downloading the Module
- Installing the Modules
- Playing Together
- Summary
- Chapter 2: Getting Started with Drupal
- Preparing the Content
- Home Page
- Contact Page
- Dinosaur Section
- Museum Section
- Content Management
- Creating Content
- Title and Body
- Input, Product, and Log
- Final Page Options
- Menu Management
- Default Homepage
- Creating Content
- Creating the Content
- Home Page
- Contact Page
- Dinosaur and Museum Sections
- Other Content Modules
- Contact Form
- Blog
- Photo Gallery
- Summary
- Preparing the Content
- Chapter 3: Planning Your Shop
- Planning to Sell Online
- Legal Issues
- Disability Discrimination
- Distance Selling
- Companies Act and Trust
- Trade Descriptions
- Spam Laws
- Privacy Policies and Data Protection
- General Planning
- Product Types
- Product Groupings
- Product Information
- Planning Our Shop
- Product Lineup
- Sample Product—Shippable Goods
- Sample Product—Non-Shippable Goods
- Sample Product—Apparel
- Getting the Message Across
- A Picture Says a Thousand Words
- Equipment
- Camera Settings
- Setup
- Post Processing
- How Not to Advertise a Product?
- Example One—Detail
- Example Two—No Photo
- Example Three—Spot the Difference?
- Product Lineup
- Customer Service
- Summary
- Chapter 4: Creating Your Product Catalog
- Further e-Commerce Configuration
- Creating Products
- Creating a Shippable Product
- The Finished Product
- Creating a Non-Shippable Product
- Repair Service
- Education Information Sheets
- Creating Apparel
- Creating the Product
- Creating Variations
- The Finished Product
- Creating a Shippable Product
- Grouping Products
- Grouping the Products
- Our Store
- Product Listings
- Product Information
- Adding to the Cart
- The Shopping Cart
- Summary
- Chapter 5: Customers and Staff
- Users, Roles, and Permissions
- Roles and Permissions
- Settings and Rules
- User Registration Settings
- User E-Mail Settings
- Picture Settings
- Permissions and Taxonomy Access Control
- What is Taxonomy?
- Creating Categories
- Categorizing Content
- Restricting Access Based on Taxonomy Access Control
- Customers
- Customer Roles
- Role Assignments
- Reminder: Forcing Customers to be Users
- Customer Management
- User Order History
- Contacting a User
- Staff
- Planning
- Creating Roles
- Stock Assistant
- Checkout Manager
- Creating the users
- Summary
- Users, Roles, and Permissions
- Chapter 6: Branding Your Site
- Themes
- Minnelli
- Marvin
- Bluemarine
- Pushbutton
- Garland
- Chameleon
- Customizing the Default Theme
- Color Scheme
- Belgian Chocolate Color Set
- Mediterrano Color Set
- Shiny Tomato Color Set
- Toggle Display
- Logo Image Settings
- Shortcut Icon Settings
- The Customized Skin
- Color Scheme
- Installing and Managing Themes
- Installing Themes
- Managing Themes
- Creating a Theme
- Template Files
- Summary
- Themes
- Chapter 7: Checkout and Taking Payments
- Finalizing the Store Ready for Customers
- What's Missing?
- Taking Addresses
- Taking Payments
- Let's Try Again
- How the Checkout Process Works
- How to Customize the Checkout Process
- Checkout Screen Order
- Price Formatting
- Payment Methods
- How the Payment Method Works
- Emails Sent to the Customer
- Global Anonymous Purchase Policy
- Administrator Notifications
- Order History Overview Text
- How Products are Added to the Cart
- Continuing Shopping after Adding a Product to the Cart
- Processing Orders
- Order Overview
- Transaction List
- Edit
- Addresses
- Items
- Workflow
- Payment Statuses
- Current Limitations with Our Store
- Summary
- Finalizing the Store Ready for Customers
- Chapter 8: Creating a Better Selling Experience
- Making Things Easier
- Adding a Shopping Cart
- Adding Search Capabilities
- Auto-Creating User Accounts
- Adding Images to Products
- Built-in Upload Module
- List as Attachment
- Embed Image into Description
- Third-party Image Module
- Embed Image into Description
- As a Product
- Built-in Upload Module
- Discounts
- Role-Based
- Coupons
- Bulk Purchases
- Other e-Commerce Options and Product Types
- Auction
- Donate
- Flexicharge
- Summary
- Making Things Easier
- Chapter 9: Taxes, Payment, and Shipping
- Taxes
- Tax Rules
- Tax Rules: UK
- Tax Rules: California, USA
- Tax Rules: Orders Placed Elsewhere
- Creating the Tax Rules
- Further Options
- Tax Rules
- Payment
- How Payment Gateways Work
- Payment Gateways Available
- Authorize.Net
- CCard
- COD
- Eurobill
- eWay
- iTransact
- PayPal
- WorldPay
- Payment Gateways Overview
- Doug's Choices
- Configuring the Payment Gateway
- IPN
- Settings
- Payment Gateway in Action
- A Quick Look Back at Tax
- Place the Order
- Settings for Other Gateways
- Authorize.Net
- Ccard
- Eurobill
- eWAY
- iTransact
- WorldPay
- Shipping
- Shipping API
- Flexicharge
- Summary
- Taxes
- Chapter 10: Securing, Deploying, and Maintaining Your Shop
- Importance of Security
- Drupal Security
- Security Announcements
- Securing Our Drupal Installation
- CAPTCHA
- Email Verification
- Legal
- Login Security
- Passwords
- Phishing
- Drupal Security
- Deploying
- Hosting and Domain Names
- Getting the Site Online
- Setting Up the Database
- Uploading the Store
- Tweaking the Settings
- SSL
- Maintaining Our Website
- Performing Maintenance
- Handling Orders
- Backing Up and Restoring Your Store
- Backing Up
- Restoring
- Summary
- Importance of Security
- Chapter 11: Invoices and CRM
- Printable Invoices
- Customizing the Invoice Design
- New Design Layout
- Code for New Design
- Adding the New Design to Drupal
- Customizing the Invoice Design
- Invoice Module
- Installing the Invoice Module
- Invoice Module Configuration Options
- Creating an Invoice
- Managing Invoices
- Invoices for the Customer
- CiviCRM
- Installing CiviCRM
- Installing without the Automated Installer
- Setting up CiviCRM
- Using CiviCRM
- Installing CiviCRM
- Summary
- Printable Invoices
- Chapter 12: Marketing Your Business
- The Basics
- Advertising
- Buying Advert Space
- Professional Advertising Networks (PPC)
- Product Search
- Directories
- Newsletters
- Things to Watch Out For when Buying or Selling Adverts
- Search Engine Penalization
- Social Network Marketing
- Viral Marketing
- Newsletter Marketing
- Subscriber Lists
- The Newsletter
- Improve Traffic with Search Engine Optimization
- On-Site SEO
- Meta
- Sitemap
- Links
- Staying Fresh
- Off-Site SEO
- On-Site SEO
- Summary
- Appendix A: Installing WAMP
- Installing WampServer
- Downloading WampServer
- Installing WampServer
- WampServer Overview
- Configuring WampServer
- GD2
- Rewrite Module
- Summary
- Installing WampServer
