Administer a robust CRM system using Packt’s new SugarCRM book

October 2010 | CRM, Open Source

Packt is pleased to announce Implementing SugarCRM 5.x, a new book that will teach users to implement SugarCRM including needs assessment, installing and using the software, training users, and integrating with existing systems. Written by Angel Magaña and Michael Whitehead, this book will help readers to analyze and weigh deployment options based on their needs and resources, and review powerful built-in customization tools and popular third-party enhancements for their SugarCRM system.

 

SugarCRM is the world’s leading open-source software-solution vendor, which produces the Sugar Customer Relationship Management (CRM) system. It is an ideal way for small and medium businesses to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research.


Implementing SugarCRM 5.x is the ultimate guide to implementing SugarCRM, which teaches users to get the maximum benefit from it by customizing and integrating the CRM into their organization, according to their needs. This solution-driven book starts off with a general discussion about CRM and then goes on to explain the guidelines for installation and creation of deployment selections for identifying, planning, and applying customizations.

 

Using this book, developers will learn to explore the SugarCRM framework and acquire information about extending and applying advanced customizations, to extend SugarCRM to allow third-party access to add or view the data it contains, to use SugarCRM’s e-mail marketing campaign feature, and to use various features such as the Opportunity Manager.

 

A complete guide to implementing SugarCRM, this practical guide is ideal for system administrators, who want to implement SugarCRM for themselves and for existing SugarCRM users, who want to broaden their understanding of the topic. The book is out now and available from Packt. To read more about it, please visit: www.packtpub.com/implementing-sugarcrm-5-x/book

 

Implementing SugarCRM 5.x

  A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and more

For more information, please visit: https://www.packtpub.com/implementing-sugarcrm-5-x/book

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